NFL players who don’t spend enough time in the studio during training camp can expect to find a few more gifts in their mailboxes as part of NFL Mind Games, a new initiative by Nike.
While there will be plenty of prizes for those who spend a little time working out and practicing, the giveaways are limited to the players who take the time to take their minds off the game.
The winners will receive a customized Nike Air Max 3 and Air Max 4 shoe as a special thanks, and a free pair of Nike sneakers from the NFL’s new range of shoe brands, which will be released in October.
The initiative was launched last summer, and will continue until at least December 2019, when the Nike NBA All-Star Game kicks off.
The NBA Mind Games initiative comes at a time when the NFL is trying to capitalize on the success of the all-new, all-sports league.
For the first time, the league is bringing together its all-star teams to practice and prepare for games, with the goal of helping athletes improve and develop their game.
The league is also promoting a “game-day workout” for players.
As the NFL continues to grow, the Mind Games will likely become more prominent as it prepares to kick off the 2019-20 season.
The league is hosting a training camp in the Bahamas next month.